Anjana S

Digital Marketing Professional

About

Highly motivated Digital Marketing Professional with expertise in content strategy, SEO, and e-commerce growth. Proven ability to drive brand visibility, expand market reach, and significantly increase key performance indicators through data-driven strategies. Seeking full-time opportunities to leverage strategic insights and creative solutions for business expansion.

Work

BulkBeings
|

Social Media Marketing Associate

Summary

Drove significant growth in social media presence and engagement for a remote organization by optimizing content and strategy.

Highlights

Propelled LinkedIn follower growth for two founders by over 50% within 90 days, significantly expanding professional network reach.

Achieved an average 345% increase in profile views across both accounts, enhancing online presence and engagement.

Drove a remarkable increase of up to 12,186% in post impressions within 90 days through targeted content strategies.

Optimized social media posting strategies by analyzing ideal times and content types, leading to improved audience reach and interaction.

Acute Endeavours
|

Content Writer Intern

Summary

Contributed to e-commerce growth and content marketing by developing SEO strategies, creating dashboards, and enhancing brand visibility.

Highlights

Accelerated D2C brand growth, increasing product sales by 300% within 15 days through impactful content and marketing initiatives.

Developed and implemented a Retool dashboard for efficient data retrieval (orders, customers, products) from Magento via Oracle server, enhancing data-driven decision-making.

Designed and executed comprehensive content strategies for diverse social media formats including posters, reels, and posts, boosting marketing effectiveness.

Authored and published SEO-optimized product blogs on platforms like Magento, leveraging Ahrefs and SEMrush for keyword research to maximize organic reach.

TEACHNOOK
|

Brand Executive

Summary

Focused on brand communication and awareness, articulating key brand messages to target audiences.

Highlights

Enhanced brand awareness and effectively communicated the brand's unique selling proposition, target audience focus, and core values to broader markets.

Volunteer

GDSC GEC Palakkad
|

Content Team Lead

Summary

Led content initiatives and community projects, demonstrating leadership in technical and creative domains.

Highlights

Spearheaded creative content development for community engagements, official web pages, and activity documentation, fostering a vibrant online presence.

Led a content team and successfully organized 'Project Loon' exhibition as a key component of INVENTO'23, GEC Palakkad's tech fest.

Achieved Tier 1 status in Google Cloud Study Jams and mentored students, leading to successful certifications and enhanced technical skills.

Education

Government Engineering College Sreekrishnapuram

Bachelor of Technology

Information Technology

METEMHSS Palakkad, Kerala

Secondary Education

Skills

SEO

Search Engine Optimization, Keyword Research, Content Optimization.

Content Marketing

Content Strategy, Content Creation, Digital Content, Social Media Content.

Python

Scripting, Data Analysis, Automation.

HTML5

Web Development, Front-end Development.

CSS

Web Development, Styling, Front-end Development.

Strategy Development

Marketing Strategy, Business Strategy, Strategic Planning.

Presentation Skills

Public Speaking, Communication, Data Visualization.

Team Leadership

Team Management, Mentorship, Project Coordination.

Copywriting

Content Writing, Marketing Copy, Brand Messaging.

Projects

AI Powered YouTube Marketing

Summary

An AI tool that helps companies find the best YouTube creators by entering their product description.

Automated Complaint Report Generation

Summary

Automated Complaint Report Generation after cyberbullying detection in social media platforms.